Nicole Baldwin in a blue dress, smiling and leaning against a tree
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Meet Nicole · Founder & CEO

Hi, I'm Nicole.

Mom of 3, wife, CEO, student, and surviving through systems and coffee.

  • Mom of 3Ages 6 to 10, my favorite (and loudest) team
  • Married 11 yearsStill my favorite person
  • CEOFlowState Strategies & Productivity University
  • Master's studentEarning my Master's in Social Work
Work with my systems
My story

I didn't find more time. I built systems that gave it back.

A few years ago I was a mom of three small kids, working full time and running a business, and my days were running me. I was burned out, frustrated and tired of starting every morning already behind.

So I did what I do best: I organized my way out. I built simple systems out of pure need, tested them in my own home and business, and kept only what actually worked on real, messy, busy days.

Today I run FlowState Strategies, I'm earning my Master's in Social Work, and I still get family nights, date nights and time to rest. I definitely don't have it all together. My systems hold it together on the days I can't.

Productivity University is those exact systems, made simple enough that you can start one this week.

Off the clock

A few things I love

🏈

Football

Game days are sacred around here. Snacks are a system too.

🗂️

Organizing

A labeled bin makes me happier than it probably should.

🌿

Nature

Fresh air and sunshine are my favorite reset button.

🤍

Healing

Slowing down, resting and taking care of me, so I can show up for them.

🎉

Fun

The whole point of getting organized is more time for the good stuff.

😂

Laughter

If we're not laughing, we're doing it wrong. That goes for productivity too.

Let's do this together

Ready to run your home instead of letting it run you?

Start free with the Holiday Brain Dump, or jump into Productivity University and set up your systems one simple step at a time.